Announcements
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Introducing LERA MLS: Local Expertise. Regional Access.
We’re proud to unveil the new name of the SABOR MLS: LERA MLS – an identity built around the power of Local Expertise. Regional Access.
This name is more than just letters. It’s a direct reflection of who you are and the value you bring to our real estate community.
Local stands for each community our subscribers serve – from big cities to small towns, your deep roots and relationships matter.Expertise is a nod to every real estate professional and subscriber whose professionalism, knowledge and commitment drive the market forward.
Regional Access recognizes the growing landscape of real estate, where today’s clients cross ZIP codes, counties and even MLS boundaries to find the right fit. LERA MLS reflects our connected, collaborative marketplace.
A Name Born from Collaboration and Research
LERA MLS was not chosen overnight. A carefully selected task force of dedicated members invested months into extensive research, thoughtful discussions and in-depth feedback sessions with REALTORS® and subscribers across the service areas. Their goal was clear: to find a name that wasn’t just catchy, but one that truly honors our roots, embraces the future and speaks directly to the work you do every day.
“The Board of Managers is proud to move forward with LERA MLS, a name that reflects the growth, vision and strategic direction of our MLS. It represents the expanded reach and expertise our subscribers bring to every transaction and aligns with our commitment to innovation and service. We also appreciate the Task Force’s thoughtful work in ensuring the name honors our roots while embracing our future.”
– Katie Griffin-Ross, Chair, MLS Board of Managers
Stay Tuned for More
In the coming weeks, we’ll unveil the full LERA MLS brand. Bringing this name to life with a dynamic, modern look that reflects our vision for the future.
Visit www.leramls.com to stay informed. This site will be your go-to resource for updates, branding reveals, transition timelines and support as we move forward.
Have questions? Email us at communications@leramls.com.
