As part of your SABOR member benefits, our marketing campaigns work year-round to promote the value of working with a REALTOR® and to drive consumers directly to SABOR-owned platforms.

In 2025, SABOR’s consumer campaign drove 47,627 users to the “That’s a REALTOR®” landing page, with nearly 100% of that traffic coming from new users. This reach was achieved through a strategic mix of paid social, paid search, display advertising and video streaming ads, demonstrating the strength and scale of SABOR’s media investments.

These results show that SABOR’s campaigns were highly effective at reaching new consumers and reinforcing the value of working with a REALTOR® at key moments in their decision-making journey — expanding awareness beyond existing audiences and into the broader consumer market.

What’s Changing in the New Year

In the year ahead, SABOR’s consumer campaigns will shift from informational landing pages to the Homes and Rentals search portal on SABOR’s websites, where:

• Consumers are already in an active home or rental search mindset

• REALTOR® profiles are visible and actionable

• Members can capture and convert leads generated by SABOR’s media spend

As part of this shift, SABOR’s marketing efforts will increase visibility for the Homes and Rentals search portal, directing motivated consumers straight to REALTOR® profiles at the moment they are ready to take action. To fully benefit from this exposure, it’s essential that your profile is claimed and optimized — ensuring you don’t miss out on leads driven by SABOR’s investment.

Why Claim Your HAR Profile?

Claiming your professional profile ensures that:

• Your contact information appears correctly with your listings.
• Consumers can easily find and connect with you directly.
• You build trust by showcasing your experience, specialties, client reviews and past transactions.
• Your profile is optimized in search results, giving you a competitive edge over unclaimed profiles.

Claim Your Profile Today

Claiming your profile is quick and easy: cms.har.com/claimprofile

Please note: We are currently working to add ‘LERA MLS’ as a selectable option in the drop-down menu during the profile setup process. In the meantime, you may complete your profile by selecting the Houston Association of REALTORS®. This selection will not impact your profile or its functionality.

After submitting your claim, you will receive an email from HAR.com within approximately 24–48 hours with the next steps to complete the process.

SABOR is driving the traffic. Make sure you’re ready to capture the leads.

Watch this video for instructions on how to claim your profile.